A beauty studio workspace with a laptop, blush notebook, calculator and beauty products

The Business Behind Beauty™

Qualified in beauty?

Now let’s talk business.

They taught you the treatments.
We’ll teach you the business.

You’ve spent time, money and energy qualifying in the beauty industry. You know how to deliver amazing treatments.

But do you know how to register your business, understand your taxes, track your money or work out what expenses you can claim?

If nobody taught you the business side of beauty, you’re in the right place.

Introducing THE BUSINESS BEHIND BEAUTY™.

Affordable, practical online education for newly qualified beauty professionals.

Explore the course

One payment. Lifetime access. Learn at your own pace.

7 practical modules
Lifetime access
Downloadable resources
Learn wherever you are

Enrolment coming soon

Be part of what’s next.

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Let’s take the overwhelm out of it

You qualified in beauty.
Not accounting.

You learned how to deliver treatments, build your skills and look after your clients. But what about everything that happens behind the scenes?

HMRC registrations
Tax returns
Bookkeeping
Business expenses
National Insurance
VAT

It’s enough to make anyone feel overwhelmed. And when you’re just starting out, paying monthly accountancy fees might not be something your budget can stretch to.

That’s exactly why this course exists. You deserve to understand your business finances without feeling completely lost.

Gemma Dwyer, founder of Beauty Boss Accountant and The Business Behind Beauty
Gemma Dwyer · Your accountant. Your industry.

Meet your educator

I’ve been
where you are.

Hi, I’m Gemma Dwyer. Founder of The Beauty Boss Accountant™ and GD Accountancy Group.

I’m an award-winning accountant, business owner and the accountant behind thousands of beauty businesses. But I also know what it’s like to start a business when money is tight.

When you’re starting out, every penny matters. I understand that accountancy fees can feel like another expense you simply can’t afford.

But I also know how expensive it can become when you don’t understand your financial responsibilities.

That’s why I created The Business Behind Beauty™. An affordable online education programme designed to give you the essential knowledge you need to understand the money and tax side of running your beauty business.

No complicated accounting jargon. No unnecessary overwhelm. Just straightforward business education from someone who understands your industry.

Because being amazing at beauty is one thing. Understanding the business behind it is another.

Because Stuffy Doesn’t Work™.

Your course, at a glance

Everything they didn’t teach you when you qualified.

MODULE 01

Turn your qualification into a confident business start.

MODULE 02

Make sense of the business structures you keep hearing about.

MODULE 03

Tax, National Insurance and VAT, without the overwhelm.

MODULE 04

Get to know your numbers, one simple habit at a time.

MODULE 05

Understand business expenses and the records to keep.

MODULE 06

Build better money habits for a healthier business.

MODULE 07

A little time each month. A clearer picture of your business.

A confident start.
A clearer head.
A business that feels like yours.

Start with the basics. Come back whenever you need to.

More than video lessons

One course.
Everything you need to get started.

Practical knowledge and useful downloads you can return to as your business grows.

  • Seven beginner-friendly learning modules
  • Prerecorded video lessons
  • Learn at your own pace
  • Lifetime access to purchased course materials
  • Downloadable tax return checklist
  • Income and expenses tracking template
  • Allowable expenses guide
  • Straightforward explanations without complicated jargon

Made for your industry

Newly qualified?
This one’s for you.

Nail technicians

Lash artists

Brow specialists

Beauty therapists

Hairdressers

Makeup artists

Aesthetic practitioners

Self-employed beauty professionals

Already working in beauty? You’re welcome too. This programme is also for existing professionals who want to improve their understanding of business finances.

A small investment in a confident start

Your beauty skills.
Your business.
Let’s bring them together.

No monthly subscription. No race to finish. Just practical business education, ready when you are.

THE BUSINESS BEHIND BEAUTY™

£97

ONE-OFF PAYMENT

No monthly subscription.

Learn at your own pace.

Lifetime access.

Enrolment coming soon

A few things you might be wondering

Let’s clear things up.

The Business Behind Beauty™

You’ve invested in your beauty skills. Now invest in your business knowledge.

Don’t wait until your first tax return to start understanding your business finances. Give yourself the confidence to start properly.

£97. One payment. Lifetime access.

This programme provides general education, not personalised accounting, tax or legal advice. Tax rules can change. Always check current guidance and seek advice for your individual circumstances.

£97

One-off payment