BBeauty Boss AccountantUK · Est. by Gemma Dwyer
Gemma Dwyer, Beauty Boss Accountant
Meet Gemma

From council estate to award-winning accountant.

Hi, I’m Gemma, the accountant in your corner.

Gemma is not your typical accountant in a grey suit. She’s a girl from a council estate who built a multi-award-winning practice for hair, beauty, aesthetics and wellness business owners, because you deserve someone who actually gets your world.

Explore Money Circle™
Gemma Dwyer on the pink phone
My story

Built on grit, love and a mission to empower business owners.

My story doesn’t start in a boardroom. It starts on a council estate, with big dreams and bigger determination. I built this business from scratch because I believed beauty, hair, aesthetic and wellness business owners deserved an accountant who actually understood their world.

Over the years we’ve supported more than 5,000 clients, won awards, published a best-selling book, hosted a podcast loved by thousands and built a thriving community of business owners growing real, profitable businesses.

This isn’t just accountancy. This is a movement, helping business owners understand their numbers, charge what they’re worth and build the futures they deserve.

The brand shoot

Bold, profitable, unapologetically you.

Money should feel powerful, not scary. A few shots from the latest Beauty Boss campaign.

Gemma in pinstripe with pink phone and a briefcase of cash
Gemma on the pink phone
Briefcase of cash and Beauty Boss business cards
Gemma sitting with laptop, surrounded by cash

“Your numbers don’t have to be scary. They can be the most empowering thing in your business.”

Gemma Dwyer
Out in the industry

On stages, on stands, in the room with you.

Gemma Dwyer at the Refine & Define event
Speaking at Refine & Define · @together.presents
Gemma with the Timely team on the partner stand
On the Timely partner stand as an official Timely Partner
Gemma speaking to students at Learning Curve Chesterfield
Talking to students at Learning Curve, Chesterfield
Gemma at the Accountex roadshow in Derby
Hosting the Accountancy Roadshow, Gemma’s own event that she created
Gemma at the Biz Women Awards 2024 in Manchester
Finalist at the Biz Women Awards 2024 · Manchester
Gemma on the Biz Women Awards red carpet in Manchester
On the red carpet at the Biz Women Awards · Manchester
Gemma with the fundraising manager at Ashgate Hospice
Proud member of the Ashgate Hospice Business Club, with the fundraising manager at Ashgate Hospice
Gemma as guest speaker and sponsor at Beauty Business Elevation in Birmingham
Guest speaker & sponsor at Beauty Business Elevation · Birmingham
Official Timely Partner

Run a smarter salon with Timely.

Timely is the booking, payments and client software we recommend to our beauty, hair and aesthetics clients, and we’re proud to be an official partner. Use our code at checkout for an exclusive welcome offer.

Partner code
BEAUTYBOSS

Enter at checkout on gettimely.com

Visit Timely →
The journey

A timeline of grit & growth.

  1. Early years
    Council estate beginnings

    Gemma grew up on a council estate with a fierce belief that women deserve financial confidence and clarity.

  2. Building the dream
    Founding the practice

    Built her accountancy business from scratch, focused on serving women in the beauty industry.

  3. Recognition
    Award-winning accountant

    Recognised across the UK for excellence in client care, education and innovation.

  4. Community
    5,000+ clients supported

    A growing community of ambitious beauty, hair, aesthetic and wellness business owners.

  5. Author
    Best-selling book

    Published her best-selling book empowering women to take charge of their numbers.

  6. Today
    Speaker & educator

    Speaking on stages and educating thousands via Money Circle™ and the podcast.

Let’s build something beautiful together.

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